We all know that feeling we get when someone compliments what we’re wearing, giving us that nod of approval that makes our stride a strut. We smile, tell them where the pieces are from, and if it’s a dress, assure our complimenter that it has pockets too.

Few things seem to rise to the next level of power quite like knowing it comes from a brand dedicated to helping the planet. The most popular tag is not a label, it’s what the label represents.

Slow and sustainable fashion and beauty choices are often viewed in the same way as going to the gym – an effort, but worth it. Although the result may be perfect, the effort part is actually a lot easier than you think.

Here in Cape Town, we are blessed with a fashion scene that not only understands the mission of giving us deliciously unique looks, but also truly cares about the planet.

This Earth Day, explore the world of fashion and beauty in the kindest way, with these 6 local brands you and the Earth will love:

1.Artclub and friends

Earn the chef’s kiss when it comes to simple creativity. Their iconic brand has adorned many classic looks, and we’d be seriously exhausted in Cape Town without them.

Focused on small series, making accessible art and artisanal creations, Artclub and Friends is transparent, only works with the most ethical factories and uses BCI cotton (Better Cotton Initiative, a non-profit organization).

2.Relax in Cape Town

You probably didn’t know that something as simple as your skincare could help or harm the planet, but Chill, an amazing Cape Town-based brand, is here to remind us that even our skin matters.

Vegan, sustainably sourced, and cruelty-free, Chill offers plenty of eco-friendly products, so you can literally relax knowing your skincare routine is helping the planet.

3. Pina Jewelry

Repurposed plastic has never looked quirkier, and if you’re wondering where those adorable daisy earrings and accessories come from that you’ve probably seen on everyone from the stylish Cavendish Square grandma to your co-worker obsessed with colors, that’s all Pina.

Sustainably handmade and an ode to the 90s, even these little treasures can help save the planet, one daisy at a time!

4.Loskop

Loskop is the Capetonian brand for all those who like to feel warm. Sustainable, focused on benevolence and positivity, Loskop offers the hug of scented comfort with the care of the Earth.

Unisex ensembles, heavenly hoodies and the cutest sweatpants are all part of the slow fashion movement, what more could a conscious, comfort-loving Capetonian want?

5.N3YH

If you’re looking for activewear or loungewear, N3YH should be on your sustainable radar. Pioneers of the slow fashion movement, the brand’s pieces will have you stepping on the toes of ecological damage, whether you choose to relax or move.

N3YH’s recent collections are everything anyone who loves the aesthetics of prints and patterns needs.

6.Thalia Strates

Ethically crafted leather goods can be difficult to master, but never impossible thanks to artisan designers like Thalia Strates.

With conscious consumption and creation at the forefront of her designs, Thalia Strates creates pieces for the free-spirited minimalist. Skin from animals bred for “this one purpose” is not part of the process, and materials used when sourced from an animal are all by-products.

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Picture: queasiangirlza