Celebrity makeup artist reveals how to cut the cost of your beauty regimen
A celebrity makeup artist has revealed ways to cut your beauty budget and still look gorgeous as the cost of living crisis continues to see Britons feel the squeeze.
The government is under increasing pressure to act after it was announced this week that inflation had hit 9%, the highest rate in 40 years.
The Bank of England’s chief economist has warned that high inflation could last into next year as disruptions to energy and food supplies continue to drive up prices. But there is widespread division among ministers over how to approach the issue.
But it’s not just food and bills that are affected, in October Unilever warned of impending beauty inflation, saying the price of plastic resins, paper, transport, labor labor, energy and ingredients increased.
Speaking to FEMAIL, celebrity makeup artist Edy London, originally from Poland and now living in London, revealed that you can cut the price of your beauty regimen with a few simple tricks.
The expert, who has worked with Trinny Woodall, Ellie Goulding and Mel B, advised to avoid buying anything endorsed by influencers and splash the big names and tailor your skincare regimen instead skin to you.
A celebrity makeup artist has revealed ways to cut your beauty budget and still look gorgeous as the cost of living crisis continues to see Britons feel the squeeze. The stock image is shown
USE COCONUT OIL AS A MAKEUP REMOVER AND MOISTURIZING
Edy says, “Use coconut oil as a natural makeup remover to save money.
‘Coconut oil is a popular very moisturizing oil that is very gentle on the skin, even removes waterproof makeup.
“You can also use it as a moisturizer on your body, it’s cheaper and better than the majority of expensive skincare brands.”
GEL NAIL PAINT
Edy added, “As your gel manicure grows, paint it over with matching nail polish.
“It allows me to continue for another week.
Edy London, who is originally from Poland and now lives in London, an eyelash extension specialist loved by the likes of style guru Trinny Woodall, Love Island’s Arabella Chi and singer Ellie Goulding
USE A MUSLIN CLOTH TO WASH YOUR FACE
“Using a muslin cloth (which can cost as little as £1) to remove makeup is another good way to save money in the long run, and it’s much better for the environment. “
“One of my big savings was switching to makeup with UVA and UVB, so you don’t have to buy two separate products.
‘For me, Heliocare Color Gel (£22) works perfectly!
‘It protects my skin all day because it contains factor 50, it is tinted and relatively covering for an anti-UV cosmetic. I apply a small amount with the Edy London Buffing Brush #7.
“This is a great product for layering lightly so you don’t have too much. You can of course build up for heavier coverage.
MULTI-TASKING YOUR MAKEUP
Rather than buying many different products, invest in
Edy adds: “Using cream blush as lip tint and vice versa”
‘Mix a clear lip gloss with any shade of lipstick to create different colored lip glosses.
“Plus, products so easy to mix and match – cream blush as lip tint, bronzer as eyeshadow, eyeshadow to fill in brows”
USE BRUSHES TO MAKE MAKEUP LAST LONGER
“Makeup brushes are great when you want your makeup to look professional and you want your product to last a long time.
‘Firstly it’s a wonderful tool for application and secondly the makeup lasts longer, and you save a lot of product – good brushes pick up the perfect amount of product so you don’t waste any.
‘In fact, they’ll help you take your makeup all the way, especially lipsticks, eye shadows and powders – they’ll reach the deepest, most inaccessible parts of your makeup jar! You will be surprised how much you save!
“The most obvious is a lipstick brush!” You’ll find yourself touching up less and the lipstick stays on longer when applied with the brush!
Edy recommends using Heliocare color gel as an “all in one”
“You’ll also make sure you get the most out of the product by brushing it off every last bit!”
‘Also keep the old mascara brush to use as an eyebrow brush and to scour lashes after mascara application to remove clumps and help separate lashes.
MAKE YOUR OWN BODY SCRUB
‘Use a homemade body scrub to save money.
“My favorite is a coffee scrub. How I love the smell and the texture.
“All you need is 1/2 cup of coffee grounds, tbsp warm water and 1 tbsp coconut oil, warmed”
“A very good natural lip scrub is brown sugar, olive oil and peppermint essential oil to plump up the lips”
AVOID INFLUENCER APPROVED PRODUCTS
Edy says, “A lot of people waste their money on skincare that isn’t right for their skin type.
“Most of us see a paid ad posted by an influencer and unfortunately fall into the trap of being an easy target.”
Instead, Edy suggests making sure skincare is right for you.
‘A good skin care regimen is key! Once you tailor your regimen to your skin type, you won’t be looking for new products.
MONITOR SUBSCRIPTION PROGRAMS
‘Subscription programs are always great, you get newsletters with discount codes.
‘Needless to say, Black Friday is one of the best times to shop.
“This includes beauty salons selling their services in often heavily discounted packages, especially now that salons are back in business after suffering the lockdown they crave for business selling treatments in bulk!
‘If you have access to a dermatologist or facialist, discuss your concerns, they will help you with products to add to your beauty regimen.
“Consulting may cost you money upfront, but you’ll save money in the long run if you stick with the products you need!”
“It definitely helped me stick to my budget.
“It’s important to have a good skincare regimen tailored specifically to you – everyone has a different skin type. So what works for me doesn’t mean it works for you.”
GET A SAMPLE BEFORE YOU PURCHASE
Edy also said getting samples — which are often free — before you buy is a great way to see if a product is worth it.
“If you can’t consult with a dermatologist or facialist, at least get a sample of a product you’re interested in and test it out before you buy.”
“Working in a beauty industry, I talk to women a lot, the majority of them admit they have a pile of products in the bathroom that they don’t use – that seemed like a good idea at the time of buying it.
USE PRIMER & SETTING TO MAKE MAKEUP LASTS LONGER
“For me, I love primers, especially those for pores and oily skin (I only use them in the T-zone.
‘Make-up Forever Setting Spray (£22) is great!
“I think setting sprays are great if your skin is dry or tight. I also like to spray them on a beauty blender for a sheer base.
‘For me, to make my makeup last longer: absolutely a primer, and then I have to touch up with my Laura Mercier translucent pressed powder throughout the day for my T-zone (because I get oily).
‘For thicker eye makeup – the eye primers hold everything in place for me!