Zandra Rhodes partners with Free People – WWD
LONDON – In the global quest for optimism, the work of British designer Zandra Rhodes takes on a new dimension.
The 80-year-old designer, best known for her hot pink bob and flair for all things romantic and print, collaborates with contemporary label Free People to create a limited-edition capsule showcasing some of Rhodes’ archival prints and two brands. shared bohemian attitude.
The eight-piece collection features a star print inspired by Carnaby Street in the ’60s, some of the shell prints created by Rhodes in the’ 70s, and a circular Aztec print reminiscent of the designers’ early trips to Mexico. Prints are splashed across all of Free People’s iconic silhouettes, such as loose summer dresses, leather jackets, kimonos, jumpsuits and maxi skirts.
“It’s very interesting that the clothes appeal to different generations. I looked at it and thought I could wear it without feeling like I was dressing too young, ”said Rhodes, speaking from her South London apartment filled with art and furniture. as colorful and optimistic as its fashion.
She has been at home since the start of the pandemic, but has been busy throughout, leading numerous collaborations, from Free People to Ikea and Happy Socks.
“I was able to keep all of my work going, having samples sent here or approving designs through Zoom. Nothing has really been delayed, ”Rhodes said. “It’s a wonderful new bloom for me that might not have happened otherwise. Instead of traveling the world and doing shows, which I once loved in the 90s, we were able to continue online.
The biggest compliment for Rhodes was seeing the enduring relevance of his prints. “The Free People team chose the things they felt were dynamic today. With the shell spiral, they really used it wonderfully in the legs of the jumpsuit and on the kimono, ”said the designer, who took the lead.chef cResponsive Director Ana Hartl through 50 years of printed archives to choose your favorites.
A less seasonal and more timeless approach to design is the answer to most of the industry’s problems, as far as Rhodes is concerned: “I think the fashion industry has to change. We have to be very careful with waste. We need something new, but I think the art form of the fashion industry will have some new things to mix with things that are old, so you renew, don’t totally change the looks.
She also had time to reflect on her legacy, creating the Zandra Rhodes Foundation; catalog all of his work; make donations to the Metropolitan Costume Institute, Victoria & Albert, and the Fashion and Textile Museums, and consider writing a dissertation.
“When I eventually disappear, this apartment will be part of the museum, then the foundation will be right below.” I am very convinced that it is necessary to give back ”, declared the creator.